.elementor-5694 .elementor-element.elementor-element-f497ba1{--display:flex;--min-height:650px;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--justify-content:flex-start;--align-items:center;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--flex-wrap:nowrap;--overlay-opacity:0.64;--border-radius:34px 34px 34px 34px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:70px;--padding-right:0px;}.elementor-5694 .elementor-element.elementor-element-f497ba1::before, .elementor-5694 .elementor-element.elementor-element-f497ba1 > .elementor-background-video-container::before, .elementor-5694 .elementor-element.elementor-element-f497ba1 > .e-con-inner > .elementor-background-video-container::before, .elementor-5694 .elementor-element.elementor-element-f497ba1 > .elementor-background-slideshow::before, .elementor-5694 .elementor-element.elementor-element-f497ba1 > .e-con-inner > .elementor-background-slideshow::before, .elementor-5694 .elementor-element.elementor-element-f497ba1 > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';}.elementor-5694 .elementor-element.elementor-element-f497ba1.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-5694 .elementor-element.elementor-element-9ab455f{--display:flex;--min-height:600px;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--justify-content:space-between;--align-items:center;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--overlay-opacity:0.64;--border-radius:34px 34px 34px 34px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-5694 .elementor-element.elementor-element-9ab455f::before, .elementor-5694 .elementor-element.elementor-element-9ab455f > .elementor-background-video-container::before, .elementor-5694 .elementor-element.elementor-element-9ab455f > .e-con-inner > .elementor-background-video-container::before, .elementor-5694 .elementor-element.elementor-element-9ab455f > .elementor-background-slideshow::before, .elementor-5694 .elementor-element.elementor-element-9ab455f > .e-con-inner > .elementor-background-slideshow::before, .elementor-5694 .elementor-element.elementor-element-9ab455f > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{background-color:transparent;--background-overlay:'';background-image:linear-gradient(45deg, var( --e-global-color-text ) 0%, #0D131F2E 100%);}.elementor-5694 .elementor-element.elementor-element-9ab455f.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-5694 .elementor-element.elementor-element-5ffa6a8{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--margin-top:0px;--margin-bottom:0px;--margin-left:80px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-5694 .elementor-element.elementor-element-5ffa6a8.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-5694 .elementor-element.elementor-element-5c064ed.elementor-element{--flex-grow:0;--flex-shrink:0;}.elementor-5694 .elementor-element.elementor-element-5c064ed{font-size:16px;font-weight:100;color:var( --e-global-color-accent );}.elementor-5694 .elementor-element.elementor-element-c6d7b66 .elementor-heading-title{font-family:"Orkney", Sans-serif;font-size:32px;font-weight:600;line-height:32px;color:var( --e-global-color-secondary );}.elementor-5694 .elementor-element.elementor-element-e25a30f{text-align:start;font-family:"Orkney", Sans-serif;font-weight:200;line-height:34px;color:var( --e-global-color-secondary );}.elementor-5694 .elementor-element.elementor-element-e25a30f p{margin-block-end:0px;}.elementor-5694 .elementor-element.elementor-element-05df2bb{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;}.elementor-5694 .elementor-element.elementor-element-b0b204d .elementor-button{background-color:var( --e-global-color-accent );fill:var( --e-global-color-text );color:var( --e-global-color-text );border-style:solid;}.elementor-5694 .elementor-element.elementor-element-b0b204d .elementor-button:hover, .elementor-5694 .elementor-element.elementor-element-b0b204d .elementor-button:focus{background-color:var( --e-global-color-text );color:var( --e-global-color-secondary );}.elementor-5694 .elementor-element.elementor-element-b0b204d.elementor-element{--align-self:flex-start;--flex-grow:0;--flex-shrink:0;}.elementor-5694 .elementor-element.elementor-element-b0b204d .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-5694 .elementor-element.elementor-element-b0b204d .elementor-button .elementor-button-content-wrapper{gap:13px;}.elementor-5694 .elementor-element.elementor-element-b0b204d .elementor-button:hover svg, .elementor-5694 .elementor-element.elementor-element-b0b204d .elementor-button:focus svg{fill:var( --e-global-color-secondary );}.elementor-5694 .elementor-element.elementor-element-8192e19 .elementor-button{background-color:#F3F3F300;fill:var( --e-global-color-secondary );color:var( --e-global-color-secondary );border-style:solid;border-color:var( --e-global-color-secondary );}.elementor-5694 .elementor-element.elementor-element-8192e19 .elementor-button:hover, .elementor-5694 .elementor-element.elementor-element-8192e19 .elementor-button:focus{background-color:var( --e-global-color-text );color:var( --e-global-color-secondary );border-color:#0D131F00;}.elementor-5694 .elementor-element.elementor-element-8192e19.elementor-element{--align-self:flex-start;--flex-grow:0;--flex-shrink:0;}.elementor-5694 .elementor-element.elementor-element-8192e19 .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-5694 .elementor-element.elementor-element-8192e19 .elementor-button .elementor-button-content-wrapper{gap:13px;}.elementor-5694 .elementor-element.elementor-element-8192e19 .elementor-button:hover svg, .elementor-5694 .elementor-element.elementor-element-8192e19 .elementor-button:focus svg{fill:var( --e-global-color-secondary );}.elementor-5694 .elementor-element.elementor-element-b0c6de4{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:center;--padding-top:13px;--padding-bottom:13px;--padding-left:13px;--padding-right:13px;}.elementor-5694 .elementor-element.elementor-element-b0c6de4.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-5694 .elementor-element.elementor-element-7d8c34a{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;border-style:solid;--border-style:solid;border-width:0px 1px 0px 0px;--border-top-width:0px;--border-right-width:1px;--border-bottom-width:0px;--border-left-width:0px;border-color:var( --e-global-color-aada089 );--border-color:var( --e-global-color-aada089 );}.elementor-5694 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.elementor-element.elementor-element-96dc487 .elementor-icon{font-size:34px;}.elementor-5694 .elementor-element.elementor-element-96dc487 .elementor-icon-box-title, .elementor-5694 .elementor-element.elementor-element-96dc487 .elementor-icon-box-title a{font-family:"Orkney", Sans-serif;font-size:16px;font-weight:300;}.elementor-5694 .elementor-element.elementor-element-91fba0f{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;border-style:solid;--border-style:solid;border-width:0px 1px 0px 0px;--border-top-width:0px;--border-right-width:1px;--border-bottom-width:0px;--border-left-width:0px;border-color:var( --e-global-color-aada089 );--border-color:var( --e-global-color-aada089 );}.elementor-5694 .elementor-element.elementor-element-91fba0f.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-5694 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.elementor-element.elementor-element-6b9ff51 .elementor-icon-box-wrapper{align-items:center;text-align:start;gap:13px;}.elementor-5694 .elementor-element.elementor-element-6b9ff51 .elementor-icon-box-title{margin-block-end:8px;color:var( --e-global-color-secondary );}.elementor-5694 .elementor-element.elementor-element-6b9ff51.elementor-view-stacked .elementor-icon{background-color:var( --e-global-color-secondary );}.elementor-5694 .elementor-element.elementor-element-6b9ff51.elementor-view-framed .elementor-icon, .elementor-5694 .elementor-element.elementor-element-6b9ff51.elementor-view-default .elementor-icon{fill:var( --e-global-color-secondary );color:var( --e-global-color-secondary );border-color:var( --e-global-color-secondary );}.elementor-5694 .elementor-element.elementor-element-6b9ff51 .elementor-icon{font-size:34px;}.elementor-5694 .elementor-element.elementor-element-6b9ff51 .elementor-icon-box-title, .elementor-5694 .elementor-element.elementor-element-6b9ff51 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.elementor-element.elementor-element-5ffa6a8{--width:90%;--margin-top:0px;--margin-bottom:0px;--margin-left:20px;--margin-right:4px;--padding-top:21px;--padding-bottom:21px;--padding-left:21px;--padding-right:21px;}.elementor-5694 .elementor-element.elementor-element-5c064ed{width:var( --container-widget-width, 305.758px );max-width:305.758px;--container-widget-width:305.758px;--container-widget-flex-grow:0;}.elementor-5694 .elementor-element.elementor-element-c6d7b66 .elementor-heading-title{font-size:32px;line-height:1em;}.elementor-5694 .elementor-element.elementor-element-05df2bb{--margin-top:0px;--margin-bottom:0px;--margin-left:-12px;--margin-right:0px;}.elementor-5694 .elementor-element.elementor-element-b0b204d{width:var( --container-widget-width, 247.042px );max-width:247.042px;--container-widget-width:247.042px;--container-widget-flex-grow:0;}.elementor-5694 .elementor-element.elementor-element-8192e19 .elementor-button{border-radius:3px 3px 3px 3px;}.elementor-5694 .elementor-element.elementor-element-b0c6de4{--width:100%;--justify-content:flex-start;--align-items:center;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--margin-top:8px;--margin-bottom:-13px;--margin-left:-13px;--margin-right:-13px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-5694 .elementor-element.elementor-element-7d8c34a{--width:33%;--margin-top:-5px;--margin-bottom:-5px;--margin-left:-8px;--margin-right:-8px;}.elementor-5694 .elementor-element.elementor-element-96dc487 .elementor-icon-box-wrapper{gap:3px;}.elementor-5694 .elementor-element.elementor-element-96dc487 .elementor-icon-box-title, .elementor-5694 .elementor-element.elementor-element-96dc487 .elementor-icon-box-title a{font-size:14px;}.elementor-5694 .elementor-element.elementor-element-91fba0f{--width:33%;--margin-top:-5px;--margin-bottom:-5px;--margin-left:-8px;--margin-right:-8px;}.elementor-5694 .elementor-element.elementor-element-e771caa .elementor-icon-box-wrapper{gap:3px;}.elementor-5694 .elementor-element.elementor-element-e771caa .elementor-icon-box-title, .elementor-5694 .elementor-element.elementor-element-e771caa .elementor-icon-box-title a{font-size:14px;}.elementor-5694 .elementor-element.elementor-element-d60f210{--width:33%;--margin-top:-5px;--margin-bottom:-5px;--margin-left:-8px;--margin-right:-8px;}.elementor-5694 .elementor-element.elementor-element-6b9ff51 .elementor-icon-box-wrapper{gap:3px;}.elementor-5694 .elementor-element.elementor-element-6b9ff51 .elementor-icon-box-title, .elementor-5694 .elementor-element.elementor-element-6b9ff51 .elementor-icon-box-title a{font-size:14px;}.elementor-5694 .elementor-element.elementor-element-5df6c1c{--padding-top:5px;--padding-bottom:5px;--padding-left:5px;--padding-right:5px;}.elementor-5694 .elementor-element.elementor-element-4e3515a{--padding-top:55px;--padding-bottom:21px;--padding-left:21px;--padding-right:21px;}.elementor-5694 .elementor-element.elementor-element-bdb1d2d{--padding-top:21px;--padding-bottom:21px;--padding-left:21px;--padding-right:21px;}.elementor-5694 .elementor-element.elementor-element-7cad4d0{width:var( --container-widget-width, 280.333px );max-width:280.333px;--container-widget-width:280.333px;--container-widget-flex-grow:0;}.elementor-5694 .elementor-element.elementor-element-7cad4d0 .elementor-heading-title{font-size:32px;line-height:1.3em;}.elementor-5694 .elementor-element.elementor-element-990a488{--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-5694 .elementor-element.elementor-element-255f339{width:var( --container-widget-width, 357.344px );max-width:357.344px;--container-widget-width:357.344px;--container-widget-flex-grow:0;}.elementor-5694 .elementor-element.elementor-element-631c8ca{width:var( --container-widget-width, 347.156px );max-width:347.156px;--container-widget-width:347.156px;--container-widget-flex-grow:0;}}/* Start custom CSS for html, class: .elementor-element-5f4a1fc */# BDX — Calculadora de Crescimento Operacional

```html
<!DOCTYPE html>
<html lang="pt-BR">
<head>
<meta charset="UTF-8" />
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
<title>BDX — Calculadora Operacional</title>

<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Sora:wght@300;400;500;600;700&display=swap" rel="stylesheet">

<style>

:root {
  --bg: #050505;
  --panel: #0a0a0a;
  --line: rgba(255,255,255,0.08);
  --line-strong: rgba(255,255,255,0.16);
  --text: #f5f5f5;
  --muted: #8b8b8b;
  --green: #3cff71;
  --gold: #d6b24f;
  --danger: #ff5252;

  --radius: 24px;
  --radius-sm: 16px;

  --container: 1440px;
}

* {
  margin: 0;
  padding: 0;
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  background: var(--bg);
  color: var(--text);
  font-family: 'Sora', sans-serif;
  overflow-x: hidden;
}

body::before {
  content: "";
  position: fixed;
  inset: 0;
  background-image:
    linear-gradient(rgba(255,255,255,0.03) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,0.03) 1px, transparent 1px);
  background-size: 48px 48px;
  pointer-events: none;
  z-index: 0;
}

.app {
  position: relative;
  z-index: 1;
  width: min(calc(100% - 48px), var(--container));
  margin-inline: auto;
  padding: 48px 0 80px;
}

.hero {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 56px;
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  gap: 48px;
  margin-bottom: 32px;
}

.brand {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-bottom: 32px;
}

.brand-dot {
  width: 10px;
  height: 10px;
  background: var(--green);
  border-radius: 999px;
}

.brand h4 {
  font-size: 1rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--gold);
}

.hero h1 {
  font-size: clamp(2.5rem, 5vw, 5rem);
  line-height: 0.95;
  margin-bottom: 24px;
  max-width: 14ch;
}

.hero p {
  color: var(--muted);
  line-height: 1.8;
  max-width: 60ch;
}

.hero-right {
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 18px;
}

.benefit {
  border: 1px solid var(--line);
  border-radius: var(--radius-sm);
  padding: 18px 20px;
  display: flex;
  align-items: center;
  gap: 14px;
}

.benefit-icon {
  width: 42px;
  height: 42px;
  border: 1px solid var(--line-strong);
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--green);
}

.layout {
  display: grid;
  grid-template-columns: 380px 1fr;
  gap: 24px;
}

.panel {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 28px;
  background: rgba(255,255,255,0.01);
  backdrop-filter: blur(10px);
}

.panel-title {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 28px;
}

.panel-title h3 {
  font-size: 0.95rem;
  text-transform: uppercase;
  letter-spacing: 0.18em;
  color: var(--gold);
}

.form-group {
  margin-bottom: 24px;
}

.form-group label {
  display: block;
  margin-bottom: 12px;
  font-size: 0.92rem;
  color: var(--muted);
}

.input-wrap {
  position: relative;
}

.input-prefix {
  position: absolute;
  left: 16px;
  top: 50%;
  transform: translateY(-50%);
  color: var(--muted);
}

input[type="number"] {
  width: 100%;
  height: 62px;
  background: transparent;
  border: 1px solid var(--line);
  border-radius: 16px;
  color: var(--text);
  padding-inline: 42px 18px;
  font-size: 1.1rem;
  font-family: inherit;
}

input[type="range"] {
  width: 100%;
  accent-color: var(--gold);
}

.range-row {
  display: flex;
  align-items: center;
  gap: 18px;
}

.range-value {
  min-width: 70px;
  text-align: center;
  border: 1px solid var(--line);
  border-radius: 12px;
  padding: 10px;
}

.results-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 18px;
  margin-bottom: 24px;
}

.metric-card {
  border: 1px solid var(--line);
  border-radius: var(--radius-sm);
  padding: 22px;
}

.metric-label {
  color: var(--muted);
  font-size: 0.8rem;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  margin-bottom: 18px;
}

.metric-value {
  font-size: clamp(1.6rem, 2vw, 2.6rem);
  font-weight: 700;
  color: var(--green);
  margin-bottom: 10px;
}

.metric-desc {
  color: var(--muted);
  line-height: 1.6;
  font-size: 0.92rem;
}

.big-result {
  border: 1px solid rgba(214,178,79,0.3);
  border-radius: var(--radius);
  padding: 36px;
  margin-bottom: 24px;
}

.big-result-label {
  color: var(--gold);
  letter-spacing: 0.18em;
  text-transform: uppercase;
  font-size: 0.82rem;
  margin-bottom: 18px;
}

.big-result-value {
  font-size: clamp(2.6rem, 5vw, 5rem);
  color: var(--green);
  font-weight: 700;
  margin-bottom: 14px;
}

.big-result-sub {
  color: var(--muted);
}

.dual-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 18px;
}

.scenario-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin-top: 24px;
}

.scenario-card {
  border: 1px solid var(--line);
  border-radius: var(--radius-sm);
  padding: 24px;
}

.scenario-card.highlight {
  border-color: rgba(214,178,79,0.4);
}

.scenario-title {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 22px;
}

.scenario-title h4 {
  font-size: 1rem;
}

.badge {
  border: 1px solid rgba(214,178,79,0.4);
  color: var(--gold);
  padding: 6px 10px;
  border-radius: 999px;
  font-size: 0.72rem;
}

.scenario-list {
  display: flex;
  flex-direction: column;
  gap: 14px;
}

.scenario-item {
  display: flex;
  justify-content: space-between;
  color: var(--muted);
  font-size: 0.92rem;
}

.scenario-item strong {
  color: var(--text);
}

.footer-cta {
  margin-top: 32px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 32px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}

.footer-cta h3 {
  font-size: clamp(1.4rem, 2vw, 2.2rem);
  margin-bottom: 10px;
}

.footer-cta p {
  color: var(--muted);
  line-height: 1.7;
}

.cta-button {
  height: 58px;
  border: 1px solid rgba(214,178,79,0.3);
  border-radius: 16px;
  background: transparent;
  color: var(--gold);
  padding-inline: 28px;
  font-family: inherit;
  cursor: pointer;
  transition: 0.3s ease;
}

.cta-button:hover {
  background: rgba(214,178,79,0.08);
}

@media (max-width: 1200px) {

  .layout {
    grid-template-columns: 1fr;
  }

  .results-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .scenario-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 900px) {

  .hero {
    grid-template-columns: 1fr;
    padding: 36px;
  }

  .dual-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 767px) {

  .app {
    width: min(calc(100% - 24px), var(--container));
    padding-top: 24px;
  }

  .hero,
  .panel,
  .footer-cta {
    padding: 22px;
  }

  .results-grid {
    grid-template-columns: 1fr;
  }

  .footer-cta {
    flex-direction: column;
    align-items: flex-start;
  }

  .cta-button {
    width: 100%;
  }

  input[type="number"] {
    height: 56px;
  }
}

</style>
</head>
<body>

<div class="app">

  <section class="hero">

    <div>

      <div class="brand">
        <div class="brand-dot"></div>
        <h4>BDX Scale System</h4>
      </div>

      <h1>
        Simule o potencial de crescimento da sua operação.
      </h1>

      <p>
        Estruture metas, conversão, mídia e receita em uma única operação orientada por inteligência.
      </p>

    </div>

    <div class="hero-right">

      <div class="benefit">
        <div class="benefit-icon">✓</div>
        <div>
          <strong>Decisões orientadas por dados</strong>
        </div>
      </div>

      <div class="benefit">
        <div class="benefit-icon">↗</div>
        <div>
          <strong>Projeções estatísticas em tempo real</strong>
        </div>
      </div>

      <div class="benefit">
        <div class="benefit-icon">◎</div>
        <div>
          <strong>Cenários conservador, realista e agressivo</strong>
        </div>
      </div>

    </div>

  </section>

  <section class="layout">

    <aside class="panel">

      <div class="panel-title">
        <h3>Parâmetros de Entrada</h3>
      </div>

      <div class="form-group">
        <label>Meta de Faturamento</label>
        <div class="input-wrap">
          <span class="input-prefix">R$</span>
          <input type="number" id="revenueGoal" value="1500000">
        </div>
      </div>

      <div class="form-group">
        <label>Ticket Médio</label>
        <div class="input-wrap">
          <span class="input-prefix">R$</span>
          <input type="number" id="ticket" value="3500">
        </div>
      </div>

      <div class="form-group">
        <label>TCLV — Conversão Lead → Venda</label>
        <div class="range-row">
          <input type="range" id="tclv" min="1" max="100" value="15">
          <div class="range-value">
            <span id="tclvValue">15%</span>
          </div>
        </div>
      </div>

      <div class="form-group">
        <label>TCVL — Conversão Visitante → Lead</label>
        <div class="range-row">
          <input type="range" id="tcvl" min="1" max="100" value="8">
          <div class="range-value">
            <span id="tcvlValue">8%</span>
          </div>
        </div>
      </div>

      <div class="form-group">
        <label>CTR — Taxa de Cliques</label>
        <div class="range-row">
          <input type="range" id="ctr" min="1" max="20" value="3">
          <div class="range-value">
            <span id="ctrValue">3%</span>
          </div>
        </div>
      </div>

      <div class="form-group">
        <label>CPM</label>
        <div class="input-wrap">
          <span class="input-prefix">R$</span>
          <input type="number" id="cpm" value="38">
        </div>
      </div>

      <div class="form-group">
        <label>Custo Indireto de Marketing</label>
        <div class="input-wrap">
          <span class="input-prefix">R$</span>
          <input type="number" id="ci" value="12000">
        </div>
      </div>

    </aside>

    <main>

      <div class="big-result">
        <div class="big-result-label">Potencial Projetado</div>
        <div class="big-result-value" id="projectedRevenue">R$ 0</div>
        <div class="big-result-sub">
          Receita potencial estimada baseada na estrutura operacional.
        </div>
      </div>

      <div class="results-grid">

        <div class="metric-card">
          <div class="metric-label">Vendas Necessárias</div>
          <div class="metric-value" id="salesNeeded">0</div>
          <div class="metric-desc">Volume estimado para atingir a meta.</div>
        </div>

        <div class="metric-card">
          <div class="metric-label">Leads Necessários</div>
          <div class="metric-value" id="leadsNeeded">0</div>
          <div class="metric-desc">Leads necessários para suportar o funil.</div>
        </div>

        <div class="metric-card">
          <div class="metric-label">Investimento</div>
          <div class="metric-value" id="investment">R$ 0</div>
          <div class="metric-desc">Estimativa de mídia necessária.</div>
        </div>

        <div class="metric-card">
          <div class="metric-label">ROAS</div>
          <div class="metric-value" id="roas">0x</div>
          <div class="metric-desc">Retorno projetado sobre mídia.</div>
        </div>

      </div>

      <div class="dual-grid">

        <div class="panel">

          <div class="panel-title">
            <h3>Desempenho Operacional</h3>
          </div>

          <div class="scenario-list">

            <div class="scenario-item">
              <span>Visitantes necessários</span>
              <strong id="visitors">0</strong>
            </div>

            <div class="scenario-item">
              <span>Impressões necessárias</span>
              <strong id="impressions">0</strong>
            </div>

            <div class="scenario-item">
              <span>Custo por Lead</span>
              <strong id="cpl">R$ 0</strong>
            </div>

            <div class="scenario-item">
              <span>CAC projetado</span>
              <strong id="cac">R$ 0</strong>
            </div>

          </div>

        </div>

        <div class="panel">

          <div class="panel-title">
            <h3>Status Operacional</h3>
          </div>

          <div class="scenario-list">

            <div class="scenario-item">
              <span>Escalabilidade</span>
              <strong id="health">Saudável</strong>
            </div>

            <div class="scenario-item">
              <span>Conversão do funil</span>
              <strong id="funnelRate">0%</strong>
            </div>

            <div class="scenario-item">
              <span>Eficiência de mídia</span>
              <strong id="efficiency">Alta</strong>
            </div>

          </div>

        </div>

      </div>

      <div class="scenario-grid">

        <div class="scenario-card">
          <div class="scenario-title">
            <h4>Conservador</h4>
          </div>

          <div class="scenario-list">
            <div class="scenario-item">
              <span>ROAS</span>
              <strong id="roasConservative">0x</strong>
            </div>
            <div class="scenario-item">
              <span>Leads</span>
              <strong id="leadsConservative">0</strong>
            </div>
          </div>
        </div>

        <div class="scenario-card highlight">
          <div class="scenario-title">
            <h4>Realista</h4>
            <span class="badge">Cenário Atual</span>
          </div>

          <div class="scenario-list">
            <div class="scenario-item">
              <span>ROAS</span>
              <strong id="roasRealistic">0x</strong>
            </div>
            <div class="scenario-item">
              <span>Leads</span>
              <strong id="leadsRealistic">0</strong>
            </div>
          </div>
        </div>

        <div class="scenario-card">
          <div class="scenario-title">
            <h4>Agressivo</h4>
          </div>

          <div class="scenario-list">
            <div class="scenario-item">
              <span>ROAS</span>
              <strong id="roasAggressive">0x</strong>
            </div>
            <div class="scenario-item">
              <span>Leads</span>
              <strong id="leadsAggressive">0</strong>
            </div>
          </div>
        </div>

      </div>

    </main>

  </section>

  <section class="footer-cta">

    <div>
      <h3>Pronto para estruturar sua operação digital?</h3>
      <p>
        Transforme projeções em um plano operacional orientado por crescimento.
      </p>
    </div>

    <button class="cta-button">
      Falar com especialista
    </button>

  </section>

</div>

<script>

const revenueGoal = document.getElementById('revenueGoal');
const ticket = document.getElementById('ticket');
const tclv = document.getElementById('tclv');
const tcvl = document.getElementById('tcvl');
const ctr = document.getElementById('ctr');
const cpm = document.getElementById('cpm');
const ci = document.getElementById('ci');

const tclvValue = document.getElementById('tclvValue');
const tcvlValue = document.getElementById('tcvlValue');
const ctrValue = document.getElementById('ctrValue');

function money(value) {
  return value.toLocaleString('pt-BR', {
    style: 'currency',
    currency: 'BRL'
  });
}

function number(value) {
  return Math.round(value).toLocaleString('pt-BR');
}

function updateCalculator() {

  const revenue = Number(revenueGoal.value);
  const avgTicket = Number(ticket.value);

  const tclvDecimal = Number(tclv.value) / 100;
  const tcvlDecimal = Number(tcvl.value) / 100;
  const ctrDecimal = Number(ctr.value) / 100;

  const cpmValue = Number(cpm.value);
  const ciValue = Number(ci.value);

  const salesNeeded = revenue / avgTicket;

  const leadsNeeded = salesNeeded / tclvDecimal;

  const visitorsNeeded = leadsNeeded / tcvlDecimal;

  const impressionsNeeded = visitorsNeeded / ctrDecimal;

  const investmentNeeded = (impressionsNeeded / 1000) * cpmValue;

  const cpl = investmentNeeded / leadsNeeded;

  const cac = (investmentNeeded + ciValue) / salesNeeded;

  const roas = revenue / investmentNeeded;

  document.getElementById('projectedRevenue').innerText = money(revenue);
  document.getElementById('salesNeeded').innerText = number(salesNeeded);
  document.getElementById('leadsNeeded').innerText = number(leadsNeeded);
  document.getElementById('investment').innerText = money(investmentNeeded);
  document.getElementById('roas').innerText = roas.toFixed(1) + 'x';

  document.getElementById('visitors').innerText = number(visitorsNeeded);
  document.getElementById('impressions').innerText = number(impressionsNeeded);
  document.getElementById('cpl').innerText = money(cpl);
  document.getElementById('cac').innerText = money(cac);

  document.getElementById('funnelRate').innerText = tclv.value + '%';

  if (roas > 8) {
    document.getElementById('health').innerText = 'Alta Escalabilidade';
    document.getElementById('efficiency').innerText = 'Excelente';
  } else if (roas > 4) {
    document.getElementById('health').innerText = 'Saudável';
    document.getElementById('efficiency').innerText = 'Boa';
  } else {
    document.getElementById('health').innerText = 'Operação Sensível';
    document.getElementById('efficiency').innerText = 'Moderada';
  }

  document.getElementById('roasConservative').innerText = (roas * 0.75).toFixed(1) + 'x';
  document.getElementById('roasRealistic').innerText = roas.toFixed(1) + 'x';
  document.getElementById('roasAggressive').innerText = (roas * 1.3).toFixed(1) + 'x';

  document.getElementById('leadsConservative').innerText = number(leadsNeeded * 0.8);
  document.getElementById('leadsRealistic').innerText = number(leadsNeeded);
  document.getElementById('leadsAggressive').innerText = number(leadsNeeded * 1.25);

  tclvValue.innerText = tclv.value + '%';
  tcvlValue.innerText = tcvl.value + '%';
  ctrValue.innerText = ctr.value + '%';
}

[
  revenueGoal,
  ticket,
  tclv,
  tcvl,
  ctr,
  cpm,
  ci
].forEach(input => {
  input.addEventListener('input', updateCalculator);
});

updateCalculator();

</script>

</body>
</html>
```

# Como usar no WordPress + Elementor

## Opção recomendada

Use:

* Elementor HTML Widget
  ou
* plugin Code Snippets
  ou
* WPCode

---

## Estrutura ideal

### HTML

Cole o HTML em um widget HTML.

### CSS

Pode mover o bloco `<style>` para:

* CSS adicional do tema
  ou
* Custom CSS do Elementor

### JS

Pode mover o bloco `<script>` para:

* footer custom code
  ou
* WPCode

---

# Classes principais

```css
.app
.hero
.layout
.panel
.metric-card
.big-result
.scenario-card
.footer-cta
```

---

# O que essa calculadora já faz

* cálculo de vendas
* cálculo de leads
* cálculo de visitantes
* cálculo de impressões
* cálculo de investimento
* cálculo de CPL
* cálculo de CAC
* cálculo de ROAS
* cenários conservador/realista/agressivo
* atualização em tempo real
* responsividade desktop/tablet/mobile
* alinhamento com o design system BDX

---

# Próximo nível depois

Você pode evoluir isso para:

* integração com Meta Ads API
* integração Google Ads API
* benchmark dinâmico
* geração de PDF automático
* salvar cenários
* CRM scoring
* captura de lead antes do resultado
* envio automático para comercial
* dashboard Supabase
* histórico de projeções/* End custom CSS */
/* Start Custom Fonts CSS */@font-face {
	font-family: 'Orkney';
	font-style: normal;
	font-weight: 300;
	font-display: auto;
	src: url('https://bdxmarketing.com.br/wp-content/uploads/2025/04/Orkney-Light.woff2') format('woff2');
}
@font-face {
	font-family: 'Orkney';
	font-style: normal;
	font-weight: normal;
	font-display: auto;
	src: url('https://bdxmarketing.com.br/wp-content/uploads/2025/04/Orkney-Regular.woff2') format('woff2');
}
@font-face {
	font-family: 'Orkney';
	font-style: normal;
	font-weight: 500;
	font-display: auto;
	src: url('https://bdxmarketing.com.br/wp-content/uploads/2025/04/Orkney-Medium.woff2') format('woff2');
}
@font-face {
	font-family: 'Orkney';
	font-style: normal;
	font-weight: bold;
	font-display: auto;
	src: url('https://bdxmarketing.com.br/wp-content/uploads/2025/04/Orkney-Bold.woff2') format('woff2');
}
/* End Custom Fonts CSS */